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Atmiyata

We partner with organisations across diverse geographies and sectors to extend mental health and social care beyond our direct implementation sites. Since mental wellbeing is shaped by factors such as education, health, employment, gender, and livelihoods, we collaborate across sectors to address mental health through a psychosocial lens. 

Hear from our partners

"In just two years, this partnership has impacted 12000 lives and trained 120 community volunteers to identify and refer individuals with common and severe mental disorders. There is so much more potential and we at Ambuja Foundation are happy to continue our partnership on the Atmiyata program to reach many more grassroot communities."

Pearl Tiwari

CEO, Ambuja Foundation

Testimonial from Pearl Tiwari
"With mental health challenges on the rise in rural India, timely support is crucial. Over the past 4 years, the community response we’ve witnessed inspires us to expand this program even further."

Dr. Vinayak Sonawane

Associate Director, Ambuja Foundation

Testimonial from Dr. Vinayak Sonawane
“My association with the Atmiyata Program has been an inspiring and enriching experience. The training, mentorship, and participatory learning processes within the program have given a new direction to my understanding, work approach, and sense of social responsibility. I found a learning environment rooted in dialogue, collaboration, and sensitivity, which instilled in me the confidence to work more effectively with the community.”

Anupam Sahu,

Secretary, Kadam Jan Vikas Sanstha

Testimonial from Anupam Sahu,

Our partnerships begin with value alignment

Strong partnerships emerge from shared values. We collaborate with organisations that view communities as leaders and problem-solvers: centering lived experience, participatory action, and locally led change.

We believe that through capacity building and training, communities can tap into their inherent social capital to support one another, and that lived experience positions them best to understand and respond to their own mental wellbeing. Centering communities is key to creating sustainable mental health and social care.

We work with partners to co-create, co-design, and adapt Atmiyata for local contexts. Our focus is on building long-term capacity so that communities and partners can lead and sustain the work, while we provide consistent technical and implementation support.  Throughout this process, we are continuously reflecting, monitoring, and adapting Atmiyata to suit the varied dynamics within the community.  


Our partnership process

Scope

  • Value Alignment
  • Due Diligence
  • Ecosystem Mapping
Scope

The Partnership or the Social Franchise model begins with identifying a shared set of values that guide the vision and commitment to mental health wellbeing of communities.

We conduct a scoping exercise to decide how the Atmiyata model can be layered within the existing model of operation. 

Adapt

  • Project Planning
  • Co-design with the community
Adapt

The partnership moves to the ‘adapt’ stage where we thoughtfully adapt the model to meet the needs of the community in a collaborative manner. Through consultations and participatory discussions, we identify key stressors, and gaps in support systems.

With the partner organisation, we agree on expected goals, implementation milestones, and the kind of support required from Atmiyata to integrate mental health care into ongoing community programmes.  

Build

  • Capacity Building
  • Technical Support for Implementation
Build

The third step focuses on capacity building to empower communities with knowledge, skills, and the confidence to deliver mental health and social care.

Our capacity building approach ensures that the training is relevant, culturally responsive, and rooted in the lived experiences of people experiencing distress in that context. We support our partners with implementation to successfully operationalise Atmiyata in their communities.

Impact

  • Monitoring & Evaluation
  • Scale Up
Impact

Along with regular quality assurance, our role throughout is to act as a technical and strategic support partner. We believe that the intervention should be rooted in thorough ongoing monitoring and evaluation. The last step of the process is to evaluate the implementation of the intervention through both qualitative and quantitative indicators.  

On a successful implementation, we support our partners to scale the intervention across geographies. 

Scope

  • Value Alignment
  • Approach to Work
  • Ecosystem Mapping

Adapt

  • Project Planning
  • Co-design of the Intervention

Build

  • Capacity Building
  • Technical Support for Implementation

Impact

  • Monitoring & Evaluation
  • Scale Up

Scope

We work closely with organisations, institutions, and community-based groups to explore how the Atmiyata model can be adapted and embedded within diverse contexts and geographies. Our partnership process begins with a conversation which is an opportunity to understand each other’s work, values, commitments, and vision for collaboration. At the heart of this process is a strong focus on alignment: we seek partnerships rooted in community participation, collaboration, and long-term commitment to mental health and wellbeing.

As part of this journey, we often undertake a scoping visit to better understand the local ecosystem, existing structures, and community dynamics. These visits allow us to interact with programme teams, stakeholders, and community members to assess how Atmiyata can meaningfully integrate into ongoing initiatives. Since the model is volunteer-driven and community-led, we especially value partnerships that recognise and support collective ownership and grassroots leadership.

Our approach is relational, reflective, and adaptive. We believe meaningful scale is built through trust, shared learning, and a deep understanding of context which helps us expand mental health support in ways that are locally relevant and sustainable.

Adapt

The next step of the journey is to reach an agreement for adopting Atmiyata. This step focuses on co-design and aims to adapt the intervention to the local realities of the communities.

Project Planning

Once a partnership is established, we work collaboratively with partners to develop a clear implementation roadmap tailored to their context and goals. This includes creating a partnership agreement that define roles, responsibilities, implementation structures, and shared outcomes. Together, we identify expected impact goals, implementation milestones, and the support required for successful rollout. Throughout this process, we aim to build a strong foundation for sustainable and community-led implementation.

Co-Design & Adaptation

Atmiyata’s approach is rooted in co-design and contextual adaptation. We work closely with partners and community members to collectively imagine what a community mental health intervention could look like within their specific setting. Through consultations and participatory discussions, we identify key stressors, existing gaps in support systems, local stakeholders, and opportunities to integrate mental health into ongoing community programmes and structures.

The adaptation process is gradual and collaborative, often spanning several months of consultation, planning, and community engagement before training begins. Our long-term goal is to support partners in building ownership of the intervention within their own ecosystems, enabling sustainable and locally driven implementation over time.

Build

Capacity Building

Capacity building is a core part of the process, focused on equipping communities with the knowledge, skills, and confidence to deliver community mental health support within their own contexts. Our training approach is deeply participatory that helps ensure that the training is relevant, culturally responsive, and rooted in the lived experiences of participants. While the technical knowledge and intervention framework remain consistent, significant emphasis is placed on strengthening facilitation skills, community engagement practices, reflective listening, and the ability to navigate conversations with empathy and care.

Technical Support & Quality Assurance

Our capacity building is also coupled with providing technical support to help partners successfully operationalise and sustain the intervention. During this phase, partners often undertake activities such as identifying community champions, mapping villages and communities, and strengthening implementation systems within their local context.

The Atmiyata team provides continuous guidance throughout this process through regular communication, troubleshooting support, and quality assurance visits. These visits allow our team to observe trainings, provide feedback on facilitation and implementation quality, and support partners in adapting the model effectively while maintaining the integrity of the intervention. Our role throughout implementation is to act as a technical and strategic support partner — helping organisations build confidence, strengthen systems, and gradually take ownership of the intervention within their own ecosystems.

Impact

Monitoring & Evaluation

Atmiyata’s implementation approach is rooted in continuous learning, evidence generation, and long-term community impact. Once community champions begin delivering support within their communities, we work closely with partners to monitor implementation progress, strengthen quality, and understand the effectiveness of the intervention over time to ensure the implementation remains community-driven, contextually responsive, and aligned with the core principles of Atmiyata.

Depending on the geography, partner, and implementation model, evaluation approaches may differ and can include interim assessments at different stages of implementation. Regular review and troubleshooting meetings — including monthly implementation check-ins and quarterly reflection sessions — help identify challenges early, strengthen implementation quality, and encourage adaptive learning throughout the programme lifecycle.

Scale-Up & Sustainability

Our long-term vision is to support sustainable, locally owned community mental health ecosystems that can continue beyond the initial implementation period. Over time, partners increasingly adapt, strengthen, and expand the intervention within their own systems and geographies. Through continuous capacity building, structured implementation support, and iterative learning, scale-up is approached thoughtfully and relationally, with a focus on strengthening existing community structures, developing local leadership, and embedding mental health support into broader development ecosystems. As partnerships mature, communities and implementation teams often begin identifying new opportunities, innovations, and pathways for expansion — helping the intervention evolve organically while remaining grounded in the principles of community participation, care, and collective ownership.

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